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Charlotte Checkers Capabilities Deck
Welcome
Thank you again for your interest in the Charlotte Checkers. The following presentation will list our sponsorship capabilities.
As questions arise, please do not hesitate to reach out for further explanation.
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THE CORPORATE TEAM
Please let us know if you have any questions.
Mary Grams
704-619-3939 l marygrams@charlottecheckers.com
Mike Mulally
952-594-2278 l mikemulally@charlottecheckers.com
Alec Rowan
704-337-9991 l alecrowan@charlottecheckers.com
Kyle Green
704-929-7209 l kylegreen@charlottecheckers.com
Sydney Shaw
804-245-2135 l sydneyshaw@charlottecheckers.com
Back to Welcome
TRADITION OF EXCELLENCE
Demographics
Social Media Stats
By The Numbers
AFFILIATION
About The AHL
Continue to Branding
TRADITION OF EXCELLENCE
Partners can build on their commitment to giving back to the Charlotte community by partnering with the #1 community service team in the league. The Checkers have donated more than $5.7 million to the Charlotte region since 2006. The organization has also earned the AHL’s Community Service Award four times during the team’s tenure in the league, won Charlotte Business Journal’s Community Impact Award in 2013 and saw its forward Kyle Hagel take home the 2015 AHL Man of the Year Award for his commitment to the city of Charlotte.
Along with entertaining over 2.6 million fans, the Checkers have established themselves as a premier franchise on and off the ice, earning the 2019-20 President’s Award for overall excellence as an organization and capturing the ultimate prize with the 2019 Calder Cup championship.
Demographics
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Social Media Stats
INFOGRAPHIC
About The AHL
The American Hockey League (AHL) serves as the primary developmental league for the National Hockey League (NHL). The AHL has grown into a 32-team, coast-to-coast league that provides fans with exciting, high-level professional hockey while preparing thousands of players, coaches, officials, executives, trainers, broadcasters and more for careers in the NHL. 87% of all NHL players were AHL graduates in the 2022-23 season.
Back to Who We Are
Dasher Boards
On Ice Logo
Zamboni
Home Team Bench
Scoreboard Panels
Helmet Logo
Rink Wrap
Arena Corner Ledges
Crow's Nest
Endzone Section Header
Lower Level Box Seat Branding
Upper Box Seat Branding
Exit Vomitories
Center Section
Cowbell Corral
Backlit Signs
Marquee Board
Stair Package
Upper Level Stair Banners
Concourse Soffit
Staircase Underside
Column Decals
Entrance & Exit Doors
Connector Doors
Glass Logos
Box Office Frosted Glass
Restroom Branding
Puck In Play Signs
Continue to Game Exposure
Dasher Boards
120" x 33" advertisement placed on the boards around the ice
- A great tactic to generate brand awareness and create impressions
- Seen by all fans in attendance at the game
- Seen by fans streaming the game online or watching highlights on the Checkers social media channels afterward
On Ice Logo
- Some of the largest pieces of branding available
- Maximum visibility for branding in the arena, on the broadcast, and on social platforms
Zamboni
On the ice for over 30 minutes at each game
- Would be wrapped in Sponsor branding
- Includes video board recognition, PA announcement and LED logo placement while on the ice for at least 1 intermission per home game
Home Team Bench
- Branding both on the glass behind where the players sit and on the dasher board in front of the bench
- Also includes a PA read and live shot of the bench during the game to announce the official sponsor of the home team bench
- Logo presence on the video board and LED boards during the PA read
Scoreboard Panels
4 corner panels on the video board
- Can be used to promote one brand or up to 4 different brands
- Displayed at all events held at the Coliseum
Rink Wrap
6" tall branding placed along the glass around the ice
- Similar to dasher boards, seen by fans in attendance at the the game and by fans streaming the game online or watching highlights on the Checkers social media channels afterward
Arena Corner Ledges
Mirrored pair of 34" x 672" static signage
- Displayed at all events held at the Coliseum
Crow's Nest
192" x 45" sign hung from one of four pairs that circle the arena
- Floating dasher boards in the sight lines of fans at all times
- Each pair mirrored across the arena
- Displayed at all events held at the Coliseum
Endzone Section Header
230" x 42" signage at one end of the arena that remains up for all events held at Bojangles Coliseum
- In clear sight line of majority of fans in the arena
Lower Level Box Seat Branding
8.25" x 86" signage that runs along both sides of the arena in front of the lower box seats
- Great branding opportunity in the sight-lines of all fans in the arena
Upper Box Seat Branding
Signage outside of all upper level box seats in the arena
- Step and repeat permanent branding that is mirrored on both sides or ends of the arena
- Great branding opportunity in the sight-lines of all fans in the arena - seated or walking the upper level concourse
- Signage remains visible for all events held at Bojangles Coliseum
Exit Vomitories
Eight pairs of 94" x 29" signage above Exit Level Vomitories
- Used by fans for entrance to and egress from bowl
- In sight-lines of fans across the arena
- Mirrored on both sides of arena
- Displayed at all events held at the Coliseum
Center Section
115" x 24" signage in the section of seats
- Includes identical sign mirroring on the other side of the arena and displayed at all events held at the Coliseum
Cowbell Corral
Sponsorship of the Checkers official Cowbell area
- Branding around the cowbell area wall, top ledge, and top of cowbell
- Before the start of each Checkers home game, one lucky fan gets to ring the cowbell
- PA announcement and video board branding take place during the ringing of the cowbell
Backlit Signs
117" x 31.25" signage on two (2) mirroring backlit scoreboards in the corners of the arena
- Displayed at all events held at the Coliseum
Marquee Board
A digital billboard located right off Independence Blvd/Highway 74
- Rotation of Checkers ads and upcoming Coliseum and Ovens Auditorium event ads
- Ad is displayed for 5 seconds at a time and can be seen approximately 45 times every hour
- Great co-branding opportunity with high impressions
Stair Package
Signage located on the concourse connecting the lower level to the upper level
- Includes double-sided banner leading to the upper level
- Double sided rail signs in the middle of the stairs
- Floor graphic at the bottom of the stairs
- Displayed at all events held at the Coliseum
Upper Level Stair Banners
Pair of 185" x 34" signage on the front and back concourse
- Large banner located on the upper level stairs that head to the balcony
- Signage is permanent and will remain up for all events held at Bojangles Coliseum (100+ events)
- Can be seen by all fans walking the concourse
Concourse Soffit
461" x 25" vinyl branding from one of four concourse soffit overhangs
- Located on the main concourse above fans heads in heavy traffic areas
- The soffit overhangs are extremely visible to fans as the walk along the concourse
- Signage is up for all events held at the Coliseum
Staircase Underside
Signage located on the underside of the staircase on both sides of the concourse
- Positioned in the middle of two (2) main concessions on both sides of the concourse
- Displayed at all events held at the Coliseum
Column Decals
Customize our columns located throughout the concourse area of the Coliseum
- Sold as pairs (2), up to sixteen (16) total
- Permanent signage that will stay up for all events held at Bojangles Coliseum (100+ events)
Entrance & Exit Doors
Prominent logo placement above the main entrance & exit doors of the Coliseum
- Displayed at all events held at the Coliseum
Connector Doors
Branded on both sides for fans entering and exiting the Coliseum via the Connector
- Displayed at all events held at the Coliseum
Glass Logos
Put your logo on our glass windows around the Coliseum
- Sold individually in small, medium, & large sizes
- Permanent signage that will stay up for all events held at Bojangles Coliseum (100+ events)
Box Office Frosted Glass
Prominent logo placement along the wall in the Box Office
- Located where majority of fans enter and exit the Coliseum and is displayed at all events held at Bojangles Coliseum
Restroom Branding
Prominent signage in both men's restrooms located on the front and back concourse at Bojangles Coliseum
- Displayed at all events held at the Coliseum
Puck In Play Signs
Branding on signage used by ushers to monitor fan traffic while the puck is in play
- Twenty (20) total signs
- Branding visible on both sides of sign
- Can be seen at all thirty-six (36) home games
Back to Branding
Period Sponsorship
Game Night Sponsor
Jersey Auction
Mascot
On Ice Game
Exit Sampling
Trigger Challenge
In-Game Promotion
Youth Player of the Game
Video Spot
Fun Roll
Concourse Activation
CheckUp Ad
Community Program
Social Media
Newsletter Ad
Radio Spot
Homepage Logo
Partner Page Logo & Link
Continue to Tickets & Hospitality
Period Sponsorship
Title sponsorship for one period at all thirty six (36) regular season home games, includes:
- Branding on video board
- Branding on LED boards for entire period (with the exception of power plays and penalty kills)
- PA announcement at start of period
- Live announcement on broadcast
Game Night Sponsor
Presenting sponsor of a game night will receive:
- Branding on all advertisement of the event, including web releases, social media posts, promotional schedule, etc.
- Branding on video board and LED boards during game
- Participation in the ceremonial puck drop
- Concourse table activation
- Two (2) Zamboni rides in game
- Opportunity to turn into a theme night
Jersey Auction
Special themed jersey with branding in conjunction with sponsored night
- Team will wear jerseys during the sponsored night and they will be auctioned off after
- Sponsor can choose beneficiary to receive a portion of the proceeds
- Includes web release and social media promotion prior to the game, as well as in-game recognition during the sponsored night
Mascot
Official sponsor of the Checkers mascot, Chubby
- Sponsored patch on Chubby's jersey, will be seen during games and at community/special event appearances
- Branding on video board and LED boards as Chubby is introduced at the start of every home game with PA announcement
On Ice Game
Custom on-ice promotion during an intermission
- Winning contestant(s) can receive prize pack courtesy of Sponsor
- Includes branding on video board and LED boards during the entirety of the promotion and a PA announcement
Exit Sampling
Opportunity to promote to fans as they exit the Coliseum
- Can be coupons, product samples, or giveaway
- Sponsor receives branding on the video board and LEDs during a PA announcement letting fans know about the sampling
Trigger Challenge
An in-game promotion that is activated when a certain event/action takes place during the game
- Everyone in attendance has a chance to win if it happens
- Comes with logo placement on all LEDs, the large video board, and a PA announcement
- This element is a great traffic driver
- Can be a still or motion graphic
- Can be 5-Goal Challenge, Short Handed Goal Challenge, First Goal of the Game Challenge, or custom to fit Sponsor's goal
In-Game Promotion
Custom promotion during the game
- Occurs during break in the action
- Fans encouraged to participate
- Includes PA announcement and branding on video board and LED boards
Youth Player of the Game
Provide a unique experience for a young fan to get recognized on the ice at a Checkers home game
- Young fan will get to stand on the ice next to the Checkers starters during the National Anthem
- Includes PA announcement, branding on the large video board, and branding on the LED boards during the PA read
- Recap photo will be posted on social media mentioning sponsor
Video Spot
Sponsored video feature in set amount of games
- Customized to relay whatever message Sponsor sees fit - personalized commercial spot, fan/player engagement video series, etc
- Includes branding on both video board and LED boards during the video spot
Fun Roll
Table on the concourse at set amount of home games
- Opportunity to interact directly with thousands of fans each night
- Can be used to generate leads, get information in fans hands, hand out branded giveaways, etc.
Concourse Activation
Table on the concourse at set amount of home games
- Opportunity to interact directly with thousands of fans each night
- Can be used to generate leads, get information in fans hands, hand out branded giveaways, etc.
CheckUp Ad
Ad in the official digital game program for Checkers games
- Can be viewed on any mobile device or web browser
- Contains lineups, team information, and more
- Ads included throughout the program that can direct fans to desired website
Community Program
Mutually agreed upon community program with the Charlotte Checkers
- Community event would be filmed by the Checkers, highlight video would play during games following the event
Social Media
Campaign across team's social media platforms - including Facebook, X, and Instagram
- Over 59,000 page likes on Facebook, 41,000 followers on Instagram, 39,000 followers on X
- Campaign can be customized to fit Sponsor's ultimate goal
- Branding opportunities on hockey related posts - such as score updates, game preview, goal graphics, etc.
Newsletter Ad
Ad in the official newsletter program sent to Checkers distribution list
- Can be viewed on any mobile device or web browser
- Contains team information, upcoming promotions and more
- Ads included throughout the newsletter that can direct fans to desired website
- The newsletter has a contact list of over 56,000
Radio Spot
:30 commercial in each Checkers game broadcast
- All 36 home games streamed via AHLTV (video) and the Charlotte Checkers app (radio)
- Sponsor can provide spot or Checkers can assist in creation
- Spot can be changed throughout the course of the season
Homepage Logo
Prominent logo on website home page
- Most frequently visited page of CharlotteCheckers.com
Partner Page Logo & Link
Clickable logo on the Corporate Partners web page
- Can link to whatever website Sponsor would like
Season Ticket Vouchers
Two (2) or four (4) vouchers for each home game
- Can be used in any numeric combination
- Sponsor has ability to choose seats prior to each game and email or print out for customers, employees or group outings
- Great way to reward employees, entertain clients or provide incentives for customers
- Gold in the image to the right indicates all redeemable seats for vouchers
Group Tickets
Opportunity to bring a group of fifty (50) or more people to a mutually agreed upon home game
- Sponsor and group in attendance will be recognized on video board during the game
- Great way to have a fun team-building experience and reward employees or customers
East Charlotte Room
Multipurpose hospitality room
- Great for hosting employee party, business to business event, or large meeting prior to a Checkers game
- Ability to set up screens and PA system with music
- Food and beverage available, cost not included
Thank You
Thank you for your interest in partnering with the Charlotte Checkers. Please feel free to reach out if you have any questions.
Mary Grams
704-619-3939 l marygrams@charlottecheckers.com
Mike Mulally
952-594-2278 l mikemulally@charlottecheckers.com
Alec Rowan
704-337-9991 l alecrowan@charlottecheckers.com
Kyle Green
704-929-7209 l kylegreen@charlottecheckers.com
Sydney Shaw
804-245-2135 l sydneyshaw@charlottecheckers.com